Research · Primary sources
What the data actually says.
Long-form research grounded in Google Search Central, peer-reviewed papers, and causal studies — no SEO blog recycling. Newest first.
- IndustryDo You Need an SEO? What Google Actually RecommendsGoogle answers the question in two official docs most SEO vendors hope you never read. We go through both and show where a read-only agent honestly fits.
- GEOHow We Score AI Visibility (and What It Isn't)How That SEO Agent's ai_visibility_score works and the framework behind it. No AI platform publishes a citation standard, so the score stays directional.
- IndustryThe SEO Cargo Cult Cycle: Born, Spammed, KilledFAQ schema died because the industry abused it, exactly like meta keywords, link wheels, and PBNs before it. The same cycle is now repeating with AI SEO.
- SchemaFrom FAQPage Schema to Semantic HTML for Q&AWith FAQ rich results gone, how should you mark up Q&A content? The semantic HTML pattern that works for users, AI engines, and structure-rewarding surfaces.
- GEOWhat Google Actually Says About AI OverviewsGoogle's AI Optimization Guide tells site owners to ignore llms.txt, chunking, and AI-specific rewriting. Here's what it says, and what to do instead.
- SchemaDoes Schema Help AI Citations? The Ahrefs StudyAhrefs ran the first causal experiment on JSON-LD schema and AI citations: 1,885 treated pages, 4,000 controls, ±30 days each. What the numbers mean.
- SchemaFAQ Schema Is Dead: What the 2026 Deprecation MeansGoogle removed FAQ rich results on May 7, 2026, and the Ahrefs causal study shows schema gives no AI citation boost. What the sources say, and what to change.
- GEOGEO Research: What Gets You Cited in AI SearchWhat 9 peer-reviewed papers, 4 official platform docs, and 7 industry studies say about appearing in AI search answers. Primary sources only. No opinion.