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On-page SEO analysis that runs before you ask.

Most on-page checkers return a static list of HTML issues with no connection to your traffic data. That SEO Agent runs 8 checks in parallel on any URL: title tags, meta descriptions, heading structure, schema validation, E-E-A-T score, AI search visibility (GEO score), Core Web Vitals, and crawlability. The results go directly to your AI. Open your MCP client, ask about any page, and the agent already ran the audit.

Checks per audit:Title & MetaSchemaE-E-A-TGEO ScoreCore Web VitalsCrawlability
8
parallel checks per page audit: on-page, schema, content, E-E-A-T, GEO, PageSpeed mobile and desktop, and crawlability
That SEO Agent, page audit runner
100pts
E-E-A-T and GEO scores measured against your page's actual content, not estimated at the domain level
That SEO Agent, EEAT and GEO scoring models
<2min
to complete a full on-page audit for any URL, available instantly in your AI via MCP
That SEO Agent, page audit performance
0
rows to copy-paste. The agent reads your page directly and combines findings with your real GSC data
That SEO Agent, MCP tool execution

01

Why standard on-page checkers miss the real problem

Standard on-page SEO checkers inspect your HTML and report what's structurally present or absent: whether you have a title tag, whether it's within a character limit, whether the H1 appears exactly once. Useful as a baseline. But they treat every page in isolation, with no knowledge of whether that title is actually driving clicks, whether your heading structure is helping or hurting your position, or whether the issues they flag are connected to any real traffic movement.

The gap shows up when you try to act on the output. A checker flags your meta description as too short. But it can't tell you that the query driving 80% of your impressions on that page has a featured snippet you're not capturing, or that three other pages on your site are targeting the exact same keyword and splitting your ranking authority. The structural check gives you a list. The diagnosis requires your actual traffic data.

Most tools respond to this by adding more checks: more signals, more flags, more tabs. The result is a longer report with the same underlying problem. The findings are disconnected from the data that would tell you which ones matter. A missing alt text on an image that gets zero impressions is not the same problem as a title conflict on your highest-traffic page. Without traffic context, the tool cannot tell the difference.

That SEO Agent works differently. Every page audit runs 8 checks against your page's live HTML and performance data, and those results become part of the context your AI works with via MCP, alongside your real GSC search analytics, GA4 traffic, and historical performance. When you ask what's wrong with a page, the answer is grounded in what's actually affecting your traffic.

8
checks run in parallel on every page audit: on-page, schema, content, E-E-A-T, GEO, PageSpeed mobile, PageSpeed desktop, and crawlability
That SEO Agent, page audit runner
Each check runs independently and in parallel. A slow PageSpeed result does not delay your schema or E-E-A-T findings. All 8 complete together.

Audit your first page in under 2 minutes

02

What the page audit checks, and what each one tells you

On-Page SEO inspects your title tag, meta description, canonical URL, heading structure (H1 through H6), word count, images without alt text, Open Graph tags, JSON-LD presence, hreflang declarations, viewport tag, charset, and lang attribute. The foundational HTML audit: what's present, what's missing, and what conflicts with how search engines interpret the page. Schema Detection identifies and validates all structured data: JSON-LD, Microdata, and RDFa. For each type found, it checks required fields against the Schema.org specification and surfaces validation errors. A schema type being present is not the same as being correctly implemented.

Content Analysis measures Flesch readability score, Flesch-Kincaid grade level, heading hierarchy consistency, link density, and vocabulary richness. These signals reflect how readable and authoritative your content appears to both users and quality evaluators. Crawlability Audit detects canonical conflicts, redirect chains, noindex directives, and X-Robots-Tag discrepancies that could affect indexability.

E-E-A-T Score evaluates Experience, Expertise, Authoritativeness, and Trustworthiness across four categories, 25 points each, for a 0-100 total. The score is specific to your page's actual content, not a domain-level estimate. GEO Score measures AI search visibility: how likely your page is to be found, understood, and cited by AI engines including ChatGPT, Perplexity, Gemini, and Google AI Overviews. A 0-100 score across 6 categories, with specific checks and recommendations per category.

PageSpeed Mobile and Desktop runs Google's PageSpeed Insights API and surfaces Core Web Vitals (LCP, INP, CLS, FCP, TTFB) with pass/fail status per metric and performance scores from 0 to 100. Mobile and desktop are scored separately because the rendering path, resource loading, and user experience differ significantly between them. A page that passes desktop Core Web Vitals can still fail on mobile. Mobile is what Google uses for ranking.

8
Checks. Parallel. No waiting.
From any MCP-compatible AI (Claude, ChatGPT, or Cursor), ask: "Audit https://yourdomain.com/any-page". In under 2 minutes, your AI receives the complete results: on-page SEO, schema validation, content analysis, E-E-A-T score, GEO score, PageSpeed mobile and desktop, and crawlability. It can then answer questions about what to fix and why it matters for your specific traffic.
That SEO Agent, page audit (8 checks, parallel)

03

Before and after: the on-page audit workflow

Without That SEO Agent
  1. 01Open an on-page SEO checker tool
  2. 02Enter the URL, wait for the crawl
  3. 03Review findings across multiple report tabs
  4. 04Export results as CSV or PDF
  5. 05Open your AI and start a new session
  6. 06Paste the exported data and explain your site context
  7. 07Separately pull GSC data for the same URL
  8. 08Paste that too, then ask for recommendations
20-30 minutes per page. Findings disconnected from your real traffic data.
With That SEO Agent
  1. 01Open your MCP client (Claude, ChatGPT, or Cursor)
  2. 02Ask: "Audit [URL] and tell me what's affecting my rankings"
  3. 03The agent runs 8 checks in parallel against the live page
  4. 04Findings are automatically combined with your GSC data for that URL
  5. 05You get specific, prioritized issues with real traffic context
  6. 06Follow up with questions. The agent works with the same data throughout the session.
Under 2 minutes. Analysis grounded in your real traffic data.

04

How to run your first page audit

STEP 01
Connect your site
Sign in with Google and add your domain in the dashboard. Connect Google Search Console and Google Analytics 4. That SEO Agent uses your existing Google OAuth permissions. Your credentials stay with Google.
STEP 02
Generate your API key
Go to Dashboard > Settings and generate an API key (sea_xxxx format). Copy it when shown. It's only displayed once. This key authenticates your MCP connection to That SEO Agent.
STEP 03
Configure your MCP client
Paste the MCP configuration snippet into your AI client's settings (Claude, ChatGPT, or Cursor). Then ask: "Audit [URL]". The agent runs all 8 checks immediately and answers questions about the results.
Sources and references
Official documentation
PageSpeed Insights API — Google Developersdevelopers.google.com
Core Web Vitals — web.devweb.dev
Schema.org — Full type hierarchy and specificationschema.org
Google Search Quality Evaluator Guidelines — E-E-A-Tdevelopers.google.com
Model Context Protocol — Introduction (official documentation)modelcontextprotocol.io
Robots.txt specification — Google Search Centraldevelopers.google.com
Additional references
GEO: Generative Engine Optimization — Aggarwal et al. (2023). arXiv:2311.09735arxiv.org
Flesch-Kincaid Readability Tests — original methodologywikipedia.org
HTTP Security Headers — OWASP Secure Headers Projectowasp.org
/ FAQ

Common questions about page audits

/ FAQ

What's the difference between a site sync and a page audit?

A site sync runs a full analysis of your entire site: GSC search analytics, GA4 traffic, PageSpeed, on-page SEO, schema, E-E-A-T, GEO score, crawlability, and more. It stores the results for your AI to reference. A page audit is an on-demand check for any specific URL. It runs 8 checks in real time against any URL you specify. Just ask your AI to audit the URL from your MCP client.

How long does a page audit take?

Typically under 2 minutes. All 8 checks run in parallel: on-page SEO, schema detection, content analysis, E-E-A-T, GEO score, PageSpeed mobile and desktop, and crawlability. PageSpeed tends to be the slowest check; the others complete in seconds.

Does That SEO Agent crawl my pages without my permission?

No. Page audits only run when you explicitly trigger them by asking your AI to audit a URL from your MCP client. That SEO Agent does not crawl your site automatically or without a signed-in user initiating the request.

Does the page audit include AI search visibility?

Yes. Every page audit includes a GEO score: a 0-100 measure of how likely your page is to be found, understood, and cited by AI engines including ChatGPT, Perplexity, Gemini, and Google AI Overviews. The score breaks down across 6 categories with specific checks and recommendations per category.

Can I audit any URL, or only pages on my registered sites?

You can audit any publicly accessible URL. The agent fetches the page directly and runs the 8 checks against the live HTML and PageSpeed API. GSC data (impressions, clicks, position) is only available for URLs on sites you have connected and verified in Google Search Console.

How is this different from other on-page SEO tools?

Most on-page checkers return a static HTML report disconnected from your traffic data. That SEO Agent gives your AI live access to the audit results via MCP, combined with your real GSC search analytics, GA4 traffic, and historical performance. The analysis is grounded in what's actually affecting your rankings, not a generic structural checklist.

/ On-Page SEO Audit

Audit any page in under 2 minutes.

8 checks. Live data. No copy-pasting.

Connect your site and run your first page audit from any MCP-compatible AI.

THAT SEO AGENT

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