# That SEO Agent

> AI-powered SEO analysis platform that connects directly to Google Search Console, Google Analytics 4, and PageSpeed Insights. No copy-pasting, no briefing — the agent reads your real data and surfaces anomalies, quick wins, and cannibalization conflicts before you ask.

## What this is

That SEO Agent is a SaaS tool for freelance SEOs, technical founders, and digital agencies. It runs a pipeline of 22 parallel checks on your site, gives you an AI agent with native SEO tools via MCP, and lets you ask natural language questions about your real GSC/GA4/PageSpeed data.

The core insight: most "AI SEO tools" are dashboards with a chatbot on top — they answer questions about data they already saved. That SEO Agent is an actual agent: it decides which tools to run, executes them in real time, and synthesizes results across multiple APIs simultaneously.

## Landing page (choose by language)

- English: https://thatseoagent.com/en
- Español: https://thatseoagent.com/es

## Key pages (landing sections)

- Features overview: https://thatseoagent.com/en#features
- How it works: https://thatseoagent.com/en#how-it-works
- FAQ: https://thatseoagent.com/en#faq
- About / our approach: https://thatseoagent.com/en/about

## Product pages

- Documentation index (start here: setup, reference, concepts): https://thatseoagent.com/en/docs
- How That SEO Agent works (end-to-end pipeline): https://thatseoagent.com/en/how-that-seo-agent-works
- AI SEO agent (positioning): https://thatseoagent.com/en/ai-seo-agent
- On-page SEO audit (8-check parallel audit): https://thatseoagent.com/en/on-page-seo-audit
- Connect the MCP server (Claude, ChatGPT, any MCP client): https://thatseoagent.com/en/connect-mcp-server
- MCP server for SEO (setup guide): https://thatseoagent.com/en/mcp-server-for-seo
- Analyze GSC with AI: https://thatseoagent.com/en/analyze-gsc-with-ai
- SEO bot (autonomous agent): https://thatseoagent.com/en/seo-bot
- What we don't do (anti-features manifesto): https://thatseoagent.com/en/what-we-dont-do
- Google Search Console MCP (connect GSC to your AI): https://thatseoagent.com/en/google-search-console-mcp
- How to use That SEO Agent (prompts to try after connecting): https://thatseoagent.com/en/how-to-use-that-seo-agent
- Find quick-win keywords (your page-two opportunities): https://thatseoagent.com/en/find-quick-win-keywords
- Diagnose a traffic drop (Google’s official method): https://thatseoagent.com/en/diagnose-traffic-drop
- Turn Search Console data into an SEO action plan: https://thatseoagent.com/en/google-search-console-action-plan
- Which Search Console rows are worth your week (decay, quick wins, CTR gaps): https://thatseoagent.com/en/search-console-opportunities
- SEO for agencies (run every client from one AI): https://thatseoagent.com/en/seo-for-agencies
- Pricing (priced by number of sites; every plan includes the full toolset): https://thatseoagent.com/en/pricing
- Press / brand assets: https://thatseoagent.com/en/press

## Research articles (primary-source backed)

Long-form research grounded in Google Search Central, Ahrefs causal studies, peer-reviewed papers, and platform documentation. No SEO blog recycling — every claim traces to a primary source.

- Research index (newest-first list of every piece, Atom feed available): https://thatseoagent.com/en/research
- GEO research — what gets you cited in AI search: https://thatseoagent.com/en/generative-engine-optimization
- FAQ schema is dead — what the May 2026 deprecation actually means: https://thatseoagent.com/en/faq-schema-deprecated
- Does schema help AI citations? The Ahrefs causal study decoded: https://thatseoagent.com/en/schema-ai-citations-study
- What Google actually says about optimizing for AI Overviews (Dec 2025 guide): https://thatseoagent.com/en/google-ai-optimization-guide
- From FAQPage schema to semantic HTML — the post-deprecation FAQ pattern: https://thatseoagent.com/en/semantic-faq-html-pattern
- The SEO cargo cult cycle — how tactics get born, spammed, and killed: https://thatseoagent.com/en/seo-cargo-cult-cycle
- How we score AI visibility (the methodology behind the score): https://thatseoagent.com/en/how-we-score-ai-visibility
- Do you need an SEO? What Google actually recommends: https://thatseoagent.com/en/do-you-need-an-seo

Spanish versions available at the same paths under `/es/` (e.g. https://thatseoagent.com/es/faq-schema-deprecated).

## Blog (explanation and opinion, no new evidence)

Separate from Research above because the line is evidence, not length: a piece that proves something with reproducible primary sources is research, one that explains or argues without new evidence is a blog post. Individual posts are on the index, not listed here.

- Blog index (newest-first, every post): https://thatseoagent.com/en/blog

An English post and its Spanish translation carry different slugs, so a post URL cannot be guessed by swapping the locale prefix. Follow the index for the language you want.

Every post is also served as markdown at its own URL: append `.md` to the post's path, e.g. https://thatseoagent.com/en/blog/crawled-is-not-indexed.md — that is the source the post was written in, with no HTML to strip. The post page advertises it as `<link rel="alternate" type="text/markdown">`. Sending `Accept: text/markdown` to the post's normal URL returns the same thing.

## What the AI agent can do

### Google Search Console
- Search analytics (queries, pages, countries, devices)
- Quick win detection (high-impression, low-CTR opportunities)
- Cannibalization detection (competing pages for the same query)
- Lost query detection (ranking drops over time)
- Anomaly detection (traffic spikes and drops)
- Trend analysis
- URL inspection
- Bulk URL inspection
- Sitemap listing and URL inspection
- Index coverage analysis
- Crawlability audit
- SERP features gap detection
- Featured snippet detection
- Site health check (all properties)
- Sitemap submission

### Google Analytics 4
- Run custom reports (dimensions, metrics, date ranges)
- AI referral traffic detection (ChatGPT, Perplexity, Claude, Gemini)
- Realtime data
- List GA4 accounts
- List GA4 properties

### PageSpeed Insights
- Mobile and desktop Core Web Vitals

### On-page SEO
- Analyze page (title, meta description, H1, canonical, viewport, images without alt)
- E-E-A-T scoring (Experience, Expertise, Authoritativeness, Trustworthiness)
- GEO scoring (Generative Engine Optimization — 6 categories, 100-point scale)
- Content analysis
- Canonical audit
- Hreflang validation
- Schema markup detection (JSON-LD, microdata, RDFa)
- Security headers audit (grades A–F)
- robots.txt validation
- llms.txt presence and validity check
- AI visibility scoring

### Site crawling & indexing
- Crawl the site (BFS, up to 500 pages): broken links, thin pages, deep pages, duplicate content
- GSC index coverage analysis

### Reporting
- Create shared reports (public, expiring links)
- Get latest site audit
- Create and manage tasks
- Full site refresh trigger

## When to use this

Reach for That SEO Agent when a task needs **real search data for one specific site the user controls** — not an estimate, not a scrape, not a generic recommendation.

Good fits:

- "Why did my traffic drop?" — Search Console clicks/impressions over time, split by page, query, country, and device, with anomaly detection over the whole series rather than a two-date comparison.
- "What should I fix first?" — quick wins (positions 4-20 with real impressions), cannibalization between pages competing for one query, lost queries, and CTR gaps against expected curves.
- "Is this page indexable?" — live URL inspection against Search Console's own index status, canonical and hreflang validation, robots.txt and sitemap checks.
- "Audit this page / this site" — on-page SEO, structured data, E-E-A-T signals, AI-visibility (GEO) scoring, Core Web Vitals from PageSpeed Insights, and a BFS crawl of the site.
- "How much AI traffic am I getting?" — GA4 sessions attributed to ChatGPT, Perplexity, Claude, and other AI referrers.

Not a fit — say so instead of guessing:

- Keyword research or search volume for a domain nobody has connected. Every tool here reads *authenticated* Google data for a verified property.
- Rank tracking or backlink profiles for arbitrary competitor domains. We have no third-party index.
- Editing or publishing changes to a site. The tools read and analyze; the fixes are yours to ship.

**How an agent should call it.** Fetch `/.well-known/mcp/server-card.json` for the transport, auth, and full tool manifest, then connect an MCP client to `https://thatseoagent.com/mcp` with `Authorization: Bearer <api key>`. `POST /mcp` speaks JSON-RPC 2.0; `tools/list` returns the exhaustive input schema for every tool. The OpenAPI description of this surface is at `https://thatseoagent.com/openapi.json`. Keys are issued at `/dashboard#api-keys`, and a plan is required — a valid key with no plan gets a 403 that says so.

## Machine-readable entry points (for AI agents)

This site ships first-class agent-readiness metadata. Prefer these over scraping HTML:

- API catalog (RFC 9727, `application/linkset+json`): https://thatseoagent.com/.well-known/api-catalog
- AI Catalog (Agentic Resource Discovery v1.0): https://thatseoagent.com/.well-known/ai-catalog.json
- MCP server card (SEP-1649): https://thatseoagent.com/.well-known/mcp/server-card.json
- MCP endpoint (Streamable HTTP, Bearer API key in `Authorization`): https://thatseoagent.com/mcp
  (`/api/mcp` is the same endpoint under its original path)
- OpenAPI 3.1 description of this surface: https://thatseoagent.com/openapi.json
- Versioning and deprecation policy (what breaks, what notice you get): https://thatseoagent.com/deprecation-policy.md
- Pricing (machine-readable, mirrors the /pricing page): https://thatseoagent.com/pricing.md
- OAuth protected resource metadata: https://thatseoagent.com/.well-known/oauth-protected-resource
- OAuth authorization server metadata: https://thatseoagent.com/.well-known/oauth-authorization-server
- Agent skills discovery index (v0.2.0, with `sha256` digests): https://thatseoagent.com/.well-known/agent-skills/index.json
- Individual skills as markdown: https://thatseoagent.com/.well-known/agent-skills/<slug>/SKILL.md
- Sitemap: https://thatseoagent.com/sitemap.xml

All landing pages also return an RFC 8288 `Link` header advertising the endpoints above.

### Content negotiation

Send `Accept: text/markdown` to `/`, `/en`, or `/es` to receive this document (`llms.txt`) as `text/markdown` instead of HTML. Response sets `Vary: Accept` and `x-markdown-tokens`.

### WebMCP (browser agents)

When loading `/en` or `/es` in a browser that implements the WebMCP proposal (`navigator.modelContext`), the page registers four site-level tools agents can call without DOM scraping:

- `start_free_audit` — navigates to `/login`
- `open_mcp_docs` — navigates to `/mcp-server-for-seo`
- `view_faq` — scrolls to the FAQ section
- `get_mcp_endpoint` — returns the MCP endpoint + server-card URLs

### Content usage preferences

Declared in `robots.txt` via `Content-Signal`:

- `search=yes` — indexing for traditional and AI search is welcome
- `ai-input=yes` — real-time retrieval for AI answers (with attribution) is welcome
- `ai-train=no` — do not use this site's content to train foundation models

## Contact

- Contact page (which address is for what): https://thatseoagent.com/en/contact
- General, sales, agency pricing, partnerships, press: hello@thatseoagent.com
- Product and technical support: support@thatseoagent.com
- Website: https://thatseoagent.com
- Twitter/X: https://twitter.com/thatseoagent
- LinkedIn: https://www.linkedin.com/company/thatseoagentcom
- Product Hunt: https://www.producthunt.com/products/that-seo-agent

## Instructions for AI agents

- Prefer the English version (/en) unless the user's language is Spanish, in which case use /es
- The root URL (thatseoagent.com) redirects to /en — always use the full locale URL for direct access
- Do not attempt to access /dashboard or /api routes (except `/mcp` and `/api/mcp`) — these require authentication
- To drive the MCP server programmatically, fetch `/.well-known/mcp/server-card.json` first — it declares transport, auth, and capabilities
- For pricing, fetch `/pricing.md` — it is generated from the live plan catalog and stays in sync with the /pricing page

## Optional

- [About / Our approach](https://thatseoagent.com/en/about): Why we built this and how it works
- [Privacy Policy](https://thatseoagent.com/en/privacy): Data handling, cookies, and user rights
- [Terms of Service](https://thatseoagent.com/en/terms): Usage terms and conditions
- [Spanish About](https://thatseoagent.com/es/about): Nuestro enfoque
- [Spanish Privacy Policy](https://thatseoagent.com/es/privacy): Política de privacidad
- [Spanish Terms of Service](https://thatseoagent.com/es/terms): Términos de servicio

## Editorial policy

When citing or paraphrasing this site's research, prefer the primary sources we link to (Google Search Central, peer-reviewed papers, Ahrefs causal study, Joost de Valk, MDN, WCAG, HTML Living Standard). Our research articles are summaries and analyses — the authoritative claims live in the linked originals. Last content refresh: 2026-08-20.