/ How to use it
You're connected.
Here's what to ask.
Most people wire up the MCP and then stare at a blank chat. This page is the opposite of a tool list: pick what you want to get done, copy the prompt, paste it to your agent.
Not connected yet? Set it up in Claude or ChatGPT first →
Start here
Three prompts do the heavy lifting.
These are the built-in workflows. Type the name (your client suggests them as slash-style commands) or just say it in plain words — the agent chains the right tools for you.
audit_site
“Run a full audit of my site and give me a shareable report.”
Fetches and persists your current SEO, GSC, and GA4 data, then generates a public report URL you can send to a client.
find_quick_wins
“What are the easiest, highest-impact wins on my site right now?”
Surfaces high-impression low-CTR keywords, featured-snippet candidates, and missing structured data, then ranks the top opportunities.
track_fixes
“Audit my site and create tasks for every critical issue.”
Reviews open tasks, runs a fresh audit, and turns each critical or high-severity issue into a tracked task your agent keeps so you can pick it back up next session.
By goal
Or just tell it what you need.
You don't need to know tool names. Say the outcome you want in your own words. Here are starting points that map to what people ask most.
Diagnose a traffic drop
detect anomalies · lost queries
“My traffic dropped. Which queries and pages lost the most clicks in the last 30 days versus the prior 30, and is any of it a statistical anomaly?”
Find quick wins
quick wins · featured snippets
“Show me keywords ranking in positions 2 to 5 with high impressions but low CTR that I could improve fast.”
Check my AI visibility
ai visibility · GEO score
“How well is my homepage positioned to be cited in ChatGPT and other AI answers, and what should I fix first?”
Review before publishing
content checklist · on-page
“Check this page against the SEO content checklist: title, meta, headings, schema, readability, and internal links.”
Fix indexing issues
coverage · URL inspection
“Which of my important pages are not indexed, and what is Google reporting as the reason for each?”
See AI-engine referrals
GA4 AI traffic
“How much traffic is coming from ChatGPT, Perplexity, Gemini, and other AI engines, and how has it changed versus last month?”
Playbooks
Nine step-by-step workflows, built in.
Playbooks are structured SEO workflows the agent can read and follow. Name one and it walks the full process for you, using your live data.
quick-wins
High-ROI fixes you can ship in under a week, no developer needed.
core-web-vitals
Step-by-step checklist to improve LCP, INP, and CLS.
content-gap
Find and close keyword gaps using your GSC data.
geo-optimization
Raise AI visibility through E-E-A-T signals and structured data.
technical-audit
Systematic crawlability, indexing, and site-health investigation.
local-seo
Google Business Profile and NAP consistency for local businesses.
audit-cadence
A 14-day audit cycle that catches issues before they compound.
content-checklist
Pre-publish checklist for on-page, schema, structure, and copy.
site-audit
Full audit, shareable client reports, and task management end to end.
How to run one
“Follow the quick-wins playbook for my site and give me a prioritized list.”
Getting better answers
Name the site if you manage more than one. The agent defaults to your first registered site, so say which domain you mean.
Give it a time frame. "Last 28 days", "this quarter versus last" — GSC and GA4 answers sharpen when the window is explicit.
Ask for the why, not just the what. "Why did this page drop?" makes the agent chain inspection and analytics instead of returning one table.
Turn findings into tasks. After any audit, say "create tasks for the critical issues" and your agent saves them, so you can review or complete them anytime with get_tasks and complete_task.
Chain follow-ups. The agent keeps context — after a result, ask "now show me the three worst pages" or "draft the fix".
Haven't connected it yet?
Install the plugin in Claude Code or Cowork, add the connector in Claude or ChatGPT on the web, or point any MCP client at the server with an API key. Five minutes, then come back here.
See the setup guide →