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Writing about SEO, more often
Explanations, arguments and second opinions. When a piece proves something new with sources you can reproduce, it goes in Research instead.
- Editorial oversight counts again, and that is the newsEveryone reported the European carve-out. The same update rewrote the policy worldwide and reversed what Google closed off in 2024.
- Google is putting a redirect between its results and your siteGoogle confirmed it is wrapping search result links in google.com/goto. Here is what is documented, what is still unknown, and the one number worth watching.
- A canonical tag is a hint, not a commandSearch Console shows a canonical you did not tag? The tag worked. Google read it and picked another URL. How to read that verdict, and what changes it.
- Google wrote a page about how to judge tools like oursSearch Central now publishes guidance on evaluating third-party SEO tools. Applied honestly, it is uncomfortable for most of the category, including us.
- Search Console shows AI impressions now. Read what it doesn’t show.The generative AI report gives you impressions from AI Overviews and AI Mode. No clicks, no position, no API. That limits what you can conclude.
- Google ignores your llms.txtGoogle's documentation says Search does not use llms.txt, and that having one neither helps nor harms. Worth knowing before you ship one.
- More content is not a strategyPublishing more is the default answer to almost every SEO problem, and it is the right answer to very few of them. Here is how to tell which one you have.
- Being crawled is not being indexedGoogle fetching your page and Google keeping it are different events. Most “my page isn’t ranking” is really a page that was fetched and declined.
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