/ About / Manifesto
SEO tools are broken. They ask you to bring the data. We bring it ourselves.
The AI already knows your site when the conversation starts.
Architecture: How it works
Specialized tools reading GSC, GA4, PageSpeed, and on-page signals, registered and ready before your first question.
No manual data export. No CSV upload. No pivot table. Your data is always current, always connected.
One Google sign-in links your Search Console and GA4. That's the entire setup. Everything else is automatic.
The Problem
The Anger
Your data already has the answer. The problem is the tool never read it.
The average SEO workflow requires seven tools. One for keywords. One for backlinks. One for technical audits. One for ranking data. One for analytics. One to pull it together. And a spreadsheet to hold the wreckage. Every week you spend hours assembling a picture that the data already contains.
The AI tools are worse. They're trained on SEO theory and guesswork, asked to give advice about a website they've never visited. They hallucinate rankings. They invent traffic numbers. They speak with confidence about a site they cannot see. Generic advice from a generic model, dressed up in a chat interface and sold as intelligence.
We built this because we were tired of being the data pipeline. Tired of exporting, copying, pasting, re-formatting. The problem was never the AI. The problem was the data never made it to the AI. So we fixed the pipeline first.
What We Believe
The Belief System
Every AI output is bounded by what the model knows. An AI that knows your GSC data, your GA4 events, your crawl issues, and your top-performing pages gives fundamentally different advice than one that doesn't. Context isn't a feature. It's the thing.
Tool proliferation is a tax on focus. You shouldn't need a separate product for every data source you care about. We built the integrations so you don't have to. GSC. GA4. PageSpeed. Schema. All in one session, all in context, all without switching tabs.
We connect to Google's APIs using your OAuth credentials. Results are cached briefly per tool to cut down on repeat API calls. We don't sell your data, train on it, or share it. You can delete your account and all associated data from Settings at any time.
Why 57 matters
Fifty-seven specialized tools, each reading a different signal from your site. Not one general-purpose model pretending to know everything. Fifty-seven specific capabilities, ready the moment you open Claude, ChatGPT, or Cursor.
Scope
What We Won't Build
Scope decisions are product decisions. Here's what we're deliberately not building, and why.
Aggregate SEO scores flatten nuance into a number you optimize for instead of understand. A 72 out of 100 means nothing. The three specific issues that matter on your site mean everything.
Your AI won't answer questions about your site using guesses or training data alone. Every tool call reads your actual Google Search Console, GA4, or PageSpeed data in real time. No hallucinated rankings. No invented traffic patterns.
Seats, roles, SSO, permission matrices, audit trails for compliance teams. This tool is for the person doing the work, not the procurement process around them.
You don't need another data source to check. You need the data sources you already have to actually talk to each other. That's what this is.
Keyword rankings fluctuate by device, location, search history, and time of day. A daily position number with no context is close to meaningless. We focus on the signals that are more durable: crawl coverage, structured data, page experience, and GSC performance trends.
Fully automated SEO tools tend to produce fully automated mediocrity. We surface findings. We do not implement fixes. We do not auto-publish content. The decisions stay with the person who understands the business.
/ What We Don't Do
See the full list →Fit
Who This Is For
Not everyone. Intentionally.
/ Start here