/ MCP Server

SEO analysis, directly
in your AI agent.

That SEO Agent is a remote MCP server: 57 read-only SEO tools over your Google Search Console, GA4, and PageSpeed data. Connect once, then ask in plain language. Five ways to connect, pick the one that matches your client.

Tools

Skills

GSC + GA4

Data sources

/ Choose how you connect

Five ways in. Same 57 tools.

The plugin is the fastest if you use Claude Code or Cowork. In Claude on the web or ChatGPT, add it as a custom connector. Any other client connects with an API key. You already granted Search Console and GA4 access when you signed in, so there is nothing else to authorize on Google's side.

/ Option 1 — Plugin

Recommended

Claude Code & Claude Cowork

Bundles all 7 skills plus the MCP server and signs you in with OAuth in your browser. No API key to paste.

1. Add the marketplace

/plugin marketplace add thatseoagent/skills

2. Install the plugin

/plugin install thatseoagent@thatseoagent-skills

On enable, your browser opens to authenticate with That SEO Agent. Tokens are stored securely and refreshed automatically. Skills run automatically when relevant, or call one explicitly, for example /thatseoagent:site-audit or /thatseoagent:gsc-insights.

Open source, MIT → github.com/thatseoagent/skills

/ Option 2 — Claude on the web

Custom connector at claude.ai

Available on Pro, Max, Team, and Enterprise plans. Connect by URL, nothing to install.

Open connectors

In claude.ai, go to Customize, then Connectors. On Team or Enterprise, an owner adds it once under Organization settings, then Connectors, and members click Connect.

Add custom connector

Click the plus, choose Add custom connector, and paste the server URL below.

Authorize and enable

Complete the Google sign-in. Then enable the connector per conversation from the plus menu under Connectors.

Remote MCP server URL

https://thatseoagent.com/api/mcp

/ Option 3 — ChatGPT

Custom connector in ChatGPT

Through Developer Mode. Supported on Plus, Pro, Business, Enterprise, and Education plans.

Enable Developer Mode

In ChatGPT, go to Settings, then Apps & Connectors, then Advanced settings, and turn on Developer mode.

Create the connector

Go to Settings, then Connectors, then Create. Give it a name and description, and paste the server URL below as the connector URL.

Enable it in a chat

In a new chat, click the plus near the composer, then More, and select That SEO Agent.

Connector URL (the /mcp endpoint)

https://thatseoagent.com/api/mcp

/ Option 4 — Claude Code (manual)

Add it from the command line

Prefer the CLI, or not using the plugin? Register the server, then authenticate.

Terminal

claude mcp add --transport http thatseoagent https://thatseoagent.com/api/mcp

Then run /mcp inside Claude Code and complete the browser OAuth. Use /mcp anytime to check connection status and the tool count.

/ Option 5 — Any other MCP client

Manual config with an API key

Works with any client that speaks HTTP MCP: Cursor, Windsurf, Cline, Claude Desktop, and others.

Get an API key

Add the server

Drop the config below into your client and replace the key.

Start analyzing

Ask your AI anything about your site. It calls the right tools automatically.

MCP server config

{
  "mcpServers": {
    "thatseoagent": {
      "type": "http",
      "url": "https://thatseoagent.com/api/mcp",
      "headers": {
        "Authorization": "Bearer sea_YOUR_KEY_HERE"
      }
    }
  }
}

Replace sea_YOUR_KEY_HERE with your key. The type field also accepts streamable-http as an alias for http, so configs copied from other docs work unchanged.

/ Built-in prompts

Three orchestration prompts load automatically once the MCP is connected. No skill install required.

audit_site

Runs a full site audit and returns a shareable report URL.

find_quick_wins

Surfaces high-impact, low-effort improvements from your GSC data.

track_fixes

Reviews open tasks, audits the site, and creates tasks for critical issues.

/ The 7 skills

The plugin bundles all of them. With the npx installer you can also add one at a time, or all at once, in any skills-capable client.

site-audit

Full site audit across 18+ dimensions, shareable client reports, and page-level task management.

npx skills add thatseoagent/skills/site-audit

audit-cadence

A structured 14-day monitoring cycle: traffic pulse, index health, content gaps, technical checks, and AI visibility.

npx skills add thatseoagent/skills/audit-cadence

gsc-insights

GSC analysis workflows: quick wins, traffic anomalies, trends, cannibalization, and featured snippet opportunities.

npx skills add thatseoagent/skills/gsc-insights

technical-seo

Crawlability, indexing, canonical tags, robots.txt, hreflang, security headers, and URL inspection.

npx skills add thatseoagent/skills/technical-seo

content-audit

On-page SEO, content quality, readability, schema detection, and structured data generation.

npx skills add thatseoagent/skills/content-audit

content-checklist

Pre-publish checklist: on-page SEO, schema, content structure, copy quality, and final validation before going live.

npx skills add thatseoagent/skills/content-checklist

ai-visibility

Content signals correlated with AI citation: E-E-A-T, structured data, crawler access, and entity presence. Research-based, no official AI citation standard exists.

npx skills add thatseoagent/skills/ai-visibility

Install all skills

npx skills add thatseoagent/skills

/ Authorization & scopes

What the agent can access

At sign-in you grant read-only access to Google Search Console (webmasters) and GA4 (analytics.readonly). Connecting a client adds a single mcp scope: read access to all 57 tools. The agent only sees data you ask about in a conversation, nothing is sent automatically.

mcp

Read access to all 57 tools: GSC, GA4, PageSpeed, site crawl, audit reports, and task management.

Revoking access

In claude.ai, go to Customize, then Connectors, then That SEO Agent, then Disconnect. With the plugin, run /plugin and uninstall it. OAuth tokens are deleted on disconnect. To revoke Google access directly, visit myaccount.google.com/permissions.

/ Capabilities

Plugin and web connector authorize once via OAuth 2.0 in your browser. No config per conversation.

21 tools

GSC Advanced

Traffic drops, rising queries, pages competing for the same keywords, snippet opportunities.

6 tools

GSC Core

Query performance, indexing status, sitemap health.

15 tools

Technical SEO

Core Web Vitals, structured data, E-E-A-T signals, and AI visibility score.

8 tools

Google Analytics 4

Custom GA4 reports, who is on the site right now, and how much traffic comes from ChatGPT and other AI engines.

7 tools

Site Management

Task lists, shareable audit links, last full site audit.

/ Example prompts

“Run the audit_site prompt for example.com and give me the shareable report URL”

“Use find_quick_wins on example.com — what are the easiest improvements I can make this week?”

“Which keywords are losing ranking position? Show me the last 30 days in GSC”

“Run /thatseoagent:technical-seo on example.com/blog/my-post and give me a prioritized action list”

FAQ

Common questions about setup & connectivity

What is the fastest way to connect?

If you use Claude Code or Claude Cowork, install the plugin: run /plugin marketplace add thatseoagent/skills, then /plugin install thatseoagent@thatseoagent-skills. Your browser opens to sign in once, with no API key to paste.

How do I add it to Claude on the web?

On a Pro, Max, Team, or Enterprise plan, go to Customize, then Connectors, click the plus, choose Add custom connector, and paste https://thatseoagent.com/api/mcp. Complete the Google sign-in, then enable it per conversation from the plus menu. On Team or Enterprise, an owner adds it once under Organization settings, then Connectors.

How do I add it to ChatGPT?

ChatGPT supports custom MCP connectors through Developer Mode. Turn it on under Settings, then Apps & Connectors, then Advanced settings. Then go to Settings, then Connectors, then Create, and paste https://thatseoagent.com/api/mcp as the connector URL. Enable it in a chat from the plus menu under More. Available on Plus, Pro, Business, Enterprise, and Education plans.

Do I need to connect Search Console separately?

No. When you sign in to That SEO Agent you already grant read access to Google Search Console and GA4. Connecting a client only adds the MCP tools on top of that, there is no second Google step.

What data does the agent see when I connect?

Only data you ask about in a conversation. Connecting does not push any data automatically. Your GSC properties, GA4 reports, and page data are fetched on demand when you ask a question.

How do I add it to Claude Code without the plugin?

Run claude mcp add --transport http thatseoagent https://thatseoagent.com/api/mcp, then run /mcp inside Claude Code to complete the browser OAuth. Use /mcp anytime to check status and the tool count.

How do I revoke access?

In claude.ai go to Customize, then Connectors, then That SEO Agent, then Disconnect. With the plugin, run /plugin and uninstall it. OAuth tokens are deleted on disconnect. To revoke at the Google level, visit myaccount.google.com/permissions.

Tools don't appear after connecting

Restart the client completely (quit and reopen). In Claude Code, run /mcp to list active servers and confirm OAuth completed. In Claude on the web, make sure the connector is toggled on in the plus menu for that conversation.

401 Unauthorized error

Your API key is invalid or was revoked. Generate a new one from your dashboard. If you connected via the plugin or web connector instead, reconnect to refresh the OAuth token.

Connection timeout or server not reachable

Double-check the URL, https://thatseoagent.com/api/mcp. A trailing slash or typo is the most common cause. For custom connectors, the server must be reachable over the public internet, which ours is. Fully restart the client, then try again.

Privacy

Results are cached per tool, from 5 minutes for realtime data to 24 hours for analytics, so we don't call Google's APIs more than needed. Audit snapshots stay in your account until you delete them. OAuth tokens are encrypted at rest.

Read privacy policy →

Support

If something breaks or a tool returns unexpected results, email us. We actually read it.

support@thatseoagent.com

SEO analysis, directlyin your AI agent.