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  <title>Research — That SEO Agent</title>
  <subtitle>Long-form research grounded in Google Search Central, peer-reviewed papers, and causal studies — no SEO blog recycling. Newest first.</subtitle>
  <updated>2026-07-24T00:00:00.000Z</updated>
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  <author><name>That SEO Agent</name><uri>https://thatseoagent.com</uri></author>
  <generator uri="https://thatseoagent.com">That SEO Agent</generator>
  <icon>https://thatseoagent.com/icon-192.png</icon>
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  <rights>© 2026 That SEO Agent. All rights reserved.</rights>
  <entry>
    <id>https://thatseoagent.com/en/search-console-opportunities</id>
    <title>Find the SEO Opportunities Hiding in Search Console</title>
    <link rel="alternate" type="text/html" href="https://thatseoagent.com/en/search-console-opportunities"/>
    <published>2026-07-24T00:00:00.000Z</published>
    <updated>2026-07-24T00:00:00.000Z</updated>
    <summary>Search Console shows hundreds of rows; few are worth your week. That SEO Agent scans decay, quick wins, CTR gaps, and more, ranked by what each is worth.</summary>
  </entry>
  <entry>
    <id>https://thatseoagent.com/en/do-you-need-an-seo</id>
    <title>Do You Need an SEO? What Google Actually Recommends</title>
    <link rel="alternate" type="text/html" href="https://thatseoagent.com/en/do-you-need-an-seo"/>
    <published>2026-06-09T10:00:00.000Z</published>
    <updated>2026-06-09T10:00:00.000Z</updated>
    <summary>Google answers the question in two official docs most SEO vendors hope you never read. We go through both and show where a read-only agent honestly fits.</summary>
  </entry>
  <entry>
    <id>https://thatseoagent.com/en/how-we-score-ai-visibility</id>
    <title>How We Score AI Visibility (and What It Isn&apos;t)</title>
    <link rel="alternate" type="text/html" href="https://thatseoagent.com/en/how-we-score-ai-visibility"/>
    <published>2026-06-01T10:00:00.000Z</published>
    <updated>2026-06-01T10:00:00.000Z</updated>
    <summary>How That SEO Agent&apos;s ai_visibility_score works and the framework behind it. No AI platform publishes a citation standard, so the score stays directional.</summary>
  </entry>
  <entry>
    <id>https://thatseoagent.com/en/seo-cargo-cult-cycle</id>
    <title>The SEO Cargo Cult Cycle: Born, Spammed, Killed</title>
    <link rel="alternate" type="text/html" href="https://thatseoagent.com/en/seo-cargo-cult-cycle"/>
    <published>2026-05-16T14:00:00.000Z</published>
    <updated>2026-05-16T14:00:00.000Z</updated>
    <summary>FAQ schema died because the industry abused it, exactly like meta keywords, link wheels, and PBNs before it. The same cycle is now repeating with AI SEO.</summary>
  </entry>
  <entry>
    <id>https://thatseoagent.com/en/semantic-faq-html-pattern</id>
    <title>From FAQPage Schema to Semantic HTML for Q&amp;A</title>
    <link rel="alternate" type="text/html" href="https://thatseoagent.com/en/semantic-faq-html-pattern"/>
    <published>2026-05-16T13:00:00.000Z</published>
    <updated>2026-05-16T13:00:00.000Z</updated>
    <summary>With FAQ rich results gone, how should you mark up Q&amp;A content? The semantic HTML pattern that works for users, AI engines, and structure-rewarding surfaces.</summary>
  </entry>
  <entry>
    <id>https://thatseoagent.com/en/google-ai-optimization-guide</id>
    <title>What Google Actually Says About AI Overviews</title>
    <link rel="alternate" type="text/html" href="https://thatseoagent.com/en/google-ai-optimization-guide"/>
    <published>2026-05-16T12:00:00.000Z</published>
    <updated>2026-05-16T12:00:00.000Z</updated>
    <summary>Google&apos;s AI Optimization Guide tells site owners to ignore llms.txt, chunking, and AI-specific rewriting. Here&apos;s what it says, and what to do instead.</summary>
  </entry>
  <entry>
    <id>https://thatseoagent.com/en/schema-ai-citations-study</id>
    <title>Does Schema Help AI Citations? The Ahrefs Study</title>
    <link rel="alternate" type="text/html" href="https://thatseoagent.com/en/schema-ai-citations-study"/>
    <published>2026-05-16T11:00:00.000Z</published>
    <updated>2026-05-16T11:00:00.000Z</updated>
    <summary>Ahrefs ran the first causal experiment on JSON-LD schema and AI citations: 1,885 treated pages, 4,000 controls, ±30 days each. What the numbers mean.</summary>
  </entry>
  <entry>
    <id>https://thatseoagent.com/en/faq-schema-deprecated</id>
    <title>FAQ Schema Is Dead: What the 2026 Deprecation Means</title>
    <link rel="alternate" type="text/html" href="https://thatseoagent.com/en/faq-schema-deprecated"/>
    <published>2026-05-16T10:00:00.000Z</published>
    <updated>2026-05-16T10:00:00.000Z</updated>
    <summary>Google removed FAQ rich results on May 7, 2026, and the Ahrefs causal study shows schema gives no AI citation boost. What the sources say, and what to change.</summary>
  </entry>
  <entry>
    <id>https://thatseoagent.com/en/generative-engine-optimization</id>
    <title>GEO Research: What Gets You Cited in AI Search</title>
    <link rel="alternate" type="text/html" href="https://thatseoagent.com/en/generative-engine-optimization"/>
    <published>2026-04-11T00:00:00.000Z</published>
    <updated>2026-04-11T00:00:00.000Z</updated>
    <summary>What 9 peer-reviewed papers, 4 official platform docs, and 7 industry studies say about appearing in AI search answers. Primary sources only. No opinion.</summary>
  </entry>
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