https://thatseoagent.com/en/blog/feed.xml Explanations, arguments and second opinions. When a piece proves something new with sources you can reproduce, it goes in Research instead. 2026-08-20T12:00:00.000Z That SEO Agenthttps://thatseoagent.com That SEO Agent https://thatseoagent.com/icon-192.png https://thatseoagent.com/icon-192.png © 2026 That SEO Agent. All rights reserved. https://thatseoagent.com/en/blog/google-on-judging-seo-tools 2026-08-20T11:00:00.000Z 2026-08-20T11:00:00.000Z

Search Central now publishes guidance on evaluating third-party SEO tools and advice. Applied honestly, it is uncomfortable for most of the category, including us. Here is our answer to it.

https://thatseoagent.com/en/blog/search-console-ai-impressions 2026-08-20T10:00:00.000Z 2026-08-20T10:00:00.000Z

The generative AI performance report gives you impressions from AI Overviews and AI Mode. It gives you no clicks, no position, and no API. That shapes what you can honestly conclude from it.

https://thatseoagent.com/en/blog/google-ignores-llms-txt 2026-08-20T09:00:00.000Z 2026-08-20T09:00:00.000Z

Google's documentation says Search does not use llms.txt, and that having one neither helps nor harms you. That is worth knowing before you ship one, and worth understanding after.

https://thatseoagent.com/en/blog/more-content-is-not-a-strategy 2026-08-19T11:00:00.000Z 2026-08-20T12:00:00.000Z

Publishing more is the default answer to almost every SEO problem, and it is the right answer to very few of them. Here is how to tell which one you have.

https://thatseoagent.com/en/blog/crawled-is-not-indexed 2026-08-19T10:00:00.000Z 2026-08-20T12:00:00.000Z

Google fetching your page and Google keeping it are different events. Most “my page isn’t ranking” is really a page that was fetched and declined.